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From SEO to GEO: How to Make Your Medical Content Visible to AI

As generative AI reshapes search, medical communicators must transition from traditional link-building to data-dense answer generation. The digital healthcare landscape has crossed a critical threshold. For over two decades, MedComms…

Amit Vishwakarma 6 August 2026

av blog Food Lifestyle

Anti-Inflammatory Diet for Busy Professionals: Simple Indian Food Swaps Backed by Gut Health Science

For many professionals, food decisions happen between meetings: a rushed breakfast, a canteen lunch, evening chai with snacks, and late-night delivery after a long workday. An anti-inflammatory diet is not a short-term…

Amit Vishwakarma 8 July 2026

av blog Medical Science Pharmaceutical

Publication Writing vs Promotional Writing in Pharma and Healthcare: A Detailed Review

Publication writing in pharma aims to disseminate research findings objectively to the scientific and healthcare communities, contributing to the global body of medical writing knowledge. Its driving goal is transparency, reproducibility, and advancement…

Amit Vishwakarma 2 June 2026

av blog Industry Trends Medical News

Year-End 2025: A Transformative Shift in Medical Writing and Healthcare Communications

As the pharmaceutical industry closes 2025, the medical writing sector has undergone a profound transformation. The global medical writing market reached USD 5.10 billion in 2025, with projections expanding to…

Amit Vishwakarma 17 December 2025

AI adoption rates vary across medical writing domains, with regulatory writing leading at 73% adoption in 2025, followed by manuscript preparation at 70%.

av blog Industry Trends Medical News

Transforming Medical Writing in 2025: Industry Trends and Strategic Opportunities

The medical writing profession is undergoing a significant transformation in 2025. With the global market expanding to $5.18 billion from $4.66 billion in 2024—and projected to reach $12.12 billion by…

Amit Vishwakarma 18 November 2025