Industry Trends

From SEO to GEO: How to Make Your Medical Content Visible to AI

As generative AI reshapes search, medical communicators must transition from traditional link-building to data-dense answer generation. The digital healthcare landscape has crossed a critical threshold. For over two decades, MedComms…

Amit Vishwakarma 6 August 2026

av blog Industry Trends Medical News

Year-End 2025: A Transformative Shift in Medical Writing and Healthcare Communications

As the pharmaceutical industry closes 2025, the medical writing sector has undergone a profound transformation. The global medical writing market reached USD 5.10 billion in 2025, with projections expanding to…

Amit Vishwakarma 17 December 2025

AI adoption rates vary across medical writing domains, with regulatory writing leading at 73% adoption in 2025, followed by manuscript preparation at 70%.

av blog Industry Trends Medical News

Transforming Medical Writing in 2025: Industry Trends and Strategic Opportunities

The medical writing profession is undergoing a significant transformation in 2025. With the global market expanding to $5.18 billion from $4.66 billion in 2024—and projected to reach $12.12 billion by…

Amit Vishwakarma 18 November 2025

Industry Trends GenAI

Surviving the Corporate Chaos: Tackling Job Uncertainty in India’s Private Sector

The private job market in India is evolving at a breakneck pace, driven by economic shifts, automation, and changing workplace dynamics. If you’ve ever felt anxious about job stability, you’re…

Amit Vishwakarma 9 March 2025

Industry Trends

Reducing the Cost of Drugs for Patients: An Indian Perspective

In recent years, the cost of prescription drugs has been a growing concern, not only in India but also worldwide. Access to essential medicines is a fundamental right, and the…

Amit Vishwakarma 20 April 2024