Pharmaceutical industry

From SEO to GEO: How to Make Your Medical Content Visible to AI

As generative AI reshapes search, medical communicators must transition from traditional link-building to data-dense answer generation. The digital healthcare landscape has crossed a critical threshold. For over two decades, MedComms…

Amit Vishwakarma 6 August 2026

av blog Food Lifestyle

Anti-Inflammatory Diet for Busy Professionals: Simple Indian Food Swaps Backed by Gut Health Science

For many professionals, food decisions happen between meetings: a rushed breakfast, a canteen lunch, evening chai with snacks, and late-night delivery after a long workday. An anti-inflammatory diet is not a short-term…

Amit Vishwakarma 8 July 2026

av blog Medical Science Pharmaceutical

Publication Writing vs Promotional Writing in Pharma and Healthcare: A Detailed Review

Publication writing in pharma aims to disseminate research findings objectively to the scientific and healthcare communities, contributing to the global body of medical writing knowledge. Its driving goal is transparency, reproducibility, and advancement…

Amit Vishwakarma 2 June 2026

Book

MEDICAL CONTENT CREATION: A Quick Guide for Beginners

Medical Content Creation is not only reading, understanding, and writing. It involves a multifactorial approach to developing content that suits and fulfills everyone’s needs. Amit Vishwakarma, Scientific and Medical Content…

Amit Vishwakarma 26 May 2024

Industry Trends

The ‘Pharma Trinity’ of Pricing, Cost, and Patients

Understanding the complexities of drug pricing in the pharmaceutical industry The 'Pharma Trinity' of Pricing, Cost, and Patients is a fundamental concept in the pharmaceutical industry, requiring careful consideration. These…

Amit Vishwakarma 20 April 2024